Media & Entertainment

The arrival of cable, satellite television and the Internet had continuously been the apex of media in their respective introduction time. These innovative events are supposed to be the enabler in segregating audiences due to programmes which are more targeted. With the exception of some programmes such as American Idol, which generated greater mass appeal each year, other programmes not only were rated lowly – but left many viewers feeling insulted over their intelligence. Worse, some programmes celebrate mediocrity and reward the untalented, thus paving a way in advertising endorsements and lucrative careers for some artistes and talent management agencies to exploit. Also, badly-designed programmes often leave advertisers to question the reason behind their sponsorship into the projects. In the boardroom, the sales pitch by the media team were all good, the concept for the programmes seem to guarantee a sure hit among viewers. Yet, when the programmes go on air, something is amiss. Some shows even end up as complete flops. At III, we can assist from the designing of your programmes to the marketing of your advertisements and sponsors. We help in brand tracking, analyzing public ratings and market research. 

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