III - Industries [Banking & Finance]

Industries

Banking & Finance

The financial services industry is undergoing a deep-seated change. Intensified competition and severe overcapacity have resulted in new customer focused management structures. Among the important themes for the future of investment banking are: internationalization, industry specialization, high level marketing by senior directors, and more importantly, relationship banking and service quality. Since financial institutions generally compete in the marketplace where there is minimal product differentiation, service quality becomes a primary competitive weapon. Therefore, banks that excel in quality service can have a distinct marketing edge, presuming higher levels of service quality bring about higher revenues, increased cross-sell ratios, and ultimately higher customer retention and expanded market share. At III, we are committed to researching your market niche and marketing your financial services through a total service quality system.